I had the opportunity to hear Mr. Brian Halligan (@bhalligan), CEO of Hubspot at the MIT Sloan Marketing conference. A conference organized by the Marketing Club and one in which I volunteered.
In the conference, Mr. Halligan piqued my interest by asserting that all good websites in the near future would customize the content to the reader similar to how books are offered on Amazon. I recalled the mall scene from the movie “Minority Report” (Youtube).
I read a similar article on the Economist on electronic education. The article talks about how an adaptive technology is modifying the learning experience in a pilot project in the California.
I remember a similar experience during my GMAT preparation with Grockit. The website basically created tailored the learning for me and the experience was extremely addictive.
The above indicate an interesting trend where the concept of segmentation is irrelevant. Each individual is just that – an individual with a unique set of characteristics. This trend in my opinion can not only be applied in Marketing or education, but across industries.
